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South China Morning Post
Chasing Gothic Lolita demand, Japanese businesses expand to Europe
A Japanese fashion style inspired by historical European clothing is finding a growing following in Europe, where enthusiasts are embracing its elaborate designs and forming communities around their shared passion for lace, frills and intricate outfits. Gothic Lolita, often shortened to “Goth-Loli,” blends elements of European clothing styles with Japanese fashion sensibilities. Japanese brands are now looking to expand their presence in Europe, bringing the style back to the continent that...
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